A little background info (from a marketing perspective):
Keeping it local....and casual...
Casual Industrees is a small but very successful clothing and lifestyle company that was founded in a garage on the side of Hwy 542 in Bellingham, WA in 1999. The company has since moved to West Seattle and has upgraded from a garage to an entire house, which acts as their warehouse, design and sample production facility, as well as headquarters for all business operations. With their roots in snowboarding and skateboarding, Casual has transformed over time into a niche lifestyle company that focuses on creativity and quality, all with an in-house staff of under ten employees.
Casual specializes in unique and localized graphic designs made famous mostly by their t-shirts, but also featured on sweatshirts and headwear. At one time, all print production was done in-house, but with recent growth they have moved high-volume production to a few contracted national screen printers in Washington and California, keeping it as local as possible. 
Casual Industrees continually sets its own standards and follows in no one's footsteps, embracing their own brand identity. The company proudly practices a business model of open-mindedness and flexibility. Through their appealing graphic design and creative tie to Northwest and Seattle culture, Casual has created a contemporary and differentiated brand in literally an ocean of "t-shirt companies." They have created a community-like base of loyal consumers, and as well a large set of potential customers as they grow and move forward.
visit casualindustrees.com
