A casual summer, with multi-hundredaires: Casual @ Nordstrom South Center

This Friday we started our Nordstrom-exclusive promotional event series for their popular Anniversary Sale, starting out at SouthCenter Mall. We packed up the Casual 'van' and headed south to Tukwila with our printing gear. We set up shop in "The Rail" section of their store where the Casual shirts are displayed and slung. We were there to hype out the customers and employees and do a live screen printing featuring two in-line Casual graphics as well as an exclusive one that was designed by Casual artists using the ideas of the employees at Nordstrom. They appropriately chose a graphic with phone line and street sign that read "South Central."

The event was super fun and interesting since we were hanging out with not the most usual of Casual's clientele, but just as enthusiastic and pumped on our company. I think we ended up printing a shirt for every employee in that department, and then some. We sold a handful to shoppers as well since Nordy's had advertised our appearance beforehand on their newsletter. Here are some photos....